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Create a Virtual Business With LOC Global
This level is reserved for large firms that
have demonstrated their ability to provide comprehensive products and services
with broad industry knowledge, and add value to logistics operations on a
worldwide basis. A LOC Strategic Partner™
is
entitled to a high level of commitment from LOC Global.
To become a LOC Strategic
Partner™,
a company must meet the
following minimum requirements within its
first year of membership:
- 12
trained &
certified
LOC Certified Consultant™
on staff
(minimum)
- Generate 12 new LOC customers
(minimum)
- Assign a dedicated LOC Partner
manager
- Complete a partner plan
- Commit $500K/year to the Market
Development Fund (minimum partner commitment)
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The LOC Strategic Partner™...and What It’ll do for Your Organization
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Management
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The Benefits of
a LOC Strategic Partner™ |
Partner Management
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LOC Global will
assign a LOC Partner Manager to help manage the partnership. The LOC Partner
Manager has the primary responsibility to ensure that both companies meet their
agreed-upon business objectives in revenue, product delivery, and market share.
In order to accomplish this, the LOC Partner Manager will:
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Manage all daily activities related to the partnership.
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Be responsible for revenue generation.
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Review the joint pipeline and manage formal
forecasts.
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Manage the Market
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Development Fund (MDF).
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Manage engineering projects and technology
sharing.
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Manage the definition, execution, and
measurement of marketing programs.
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Ensure the success of joint customer projects.
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Prepare quarterly written progress reports and
present quarterly to the executive advisory board.
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Joint Partner Account Plan
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Within 60 days of
establishing a relationship, the LOC Global and Partner Managers work together
to develop and obtain approval for a joint Partner Account Plan for the first
year of the partnership. Within LOC Global, this approval includes
executive-level sign-off and commitment. The account plan establishes joint
goals and objectives for the year with detailed strategies and tactics for
reaching those objectives, including joint sales, technical and marketing
activities.
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Market Development Fund
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The purpose of the
MDF is to exclusively fund external marketing programs that create demand,
benefit both parties, and offer a greater return on marketing investment than
each company could achieve on its own. The MDF is not a "fee" that the Partner
is obligated to pay LOC Global, nor does LOC Global require that the partner
establish an escrow account for the MDF. Rather, the MDF requirement is a
commitment on behalf of the partner to hold in reserve and invest over the
course of a 12-month period. Each partnership level has a minimum amount defined
to fund market awareness programs that will drive brand and demand for the
combined LOC Global and partner solution, as well as grow the overall market.
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Marketing
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The Benefits of
a LOC Strategic Partner™ |
LOC Partner Logos
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The LOC Partner
Logo enables LOC Partners to promote their partnership with LOC Global,
amplifying LOC Global's relationships with "best-of-class"
freight management,
warehousing and distribution, training, process re-engineering, systems
integration, and business information partners
who ensure the successful delivery of
logistics services.
The LOC Partner
Logo can be used by LOC Partners on packaging, collateral materials,
documentation, print advertising, broadcast and web advertising, event signage
and other promotional media to quickly communicate the nature of their LOC
relationship and to distinguish themselves from other product and service
providers.
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Press Releases
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All LOC
Partners who wish to issue a press release that includes any information
pertaining to their alliance with LOC Global must have the proposed press
release formally reviewed and approved in writing by LOC Global in advance. In
drafting press releases, all partners should contact LOC Global for
detailed information on the process and content of
partner press releases.
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Industry Trade Shows
Funded by MDF
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As LOC Global
continues to grow,
the company participates in a growing variety of important trade shows
related to the field of logistics, and vertical market focused on Aerospace &
Defense, Automotive & Industrial, Consumer Packaged Goods, High Tech and Retail.
At each event, LOC will draw upon a multitude of promotional activities to
demonstrate and expand its market leadership. LOC Partners can participate with
LOC at these key events in the LOC Partner Pavilion.
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LOC Logistics
Symposiums
Funded by MDF
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The LOC
Logistics Symposiums are co-sponsored with two partners. This forum is used to
communicate the vision of third party logistics and has an expected target
audience of 500 people in cities all over the world. Partners receive speaking
opportunities and share in the leads generated.
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LOC Dinners
Funded by MDF |
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The LOC Dinners
are a more intimate venue to engage with prospects. Approximately 30-50
attendees are expected.
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LOC Web Seminars
Funded by MDF
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The LOC Web
Seminars offer partners the ability to present a joint offering with a LOC
Product Manager, in a particular vertical market. This is a web-based venue that
is broadcast to approximately 400 people and may be translated into multiple
languages for broad geographic reach.
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Advertising
Funded by MDF
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LOC Global's
advertising strategy focuses primarily on the success of key LOC customers and
LOC Partners. As LOC Global grows, print advertising campaigns are being executed
in key business publications in domestic and international trade publications.
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Marketing Collateral
Funded by MDF |
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LOC Global uses
a variety of marketing collateral and forums to communicate with prospects and
customers, including customer success stories, press releases, technical
research briefs and solution data sheets. LOC partners may be featured in these
collateral pieces.
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Sales |
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The Benefits of
a LOC Strategic Partner™ |
Joint Sales Business Planning
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LOC assigns a
Partner Manager who works with a dedicated counterpart in the Partner
organization to develop a Partner Account Plan for the partnership. Part of this
Partner Account Plan is a detailed plan for engaging the LOC and Partner sales
organizations, building the necessary relationships between them, and measuring
the results. The LOC Partner Manager serves as the Partner's internal evangelist
at LOC, working with the Partner to establish systems for joint pipeline
reviews, targeting of accounts, and other activities designed to drive joint
sales as appropriate.
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Partner-Specific Sales Initiatives
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Specific initiatives
are created, such as teaming to develop vertical market products or other target
market project. LOC will organize customized programs to communicate partner
messages to the LOC sales organization. Such programs may include presentations
by the partner at formal LOC sales training events, mailings of customized
collateral to LOC sales personnel, or attendance at LOC regional sales meetings.
The LOC Partner Manager will work with eligible partners to design these sales
programs.
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Inclusion in LOC Sales Template
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LOC Global will
include a description of each strategic partner in the standard proposal
template used by LOC salespeople to create proposals via the LOC proposal
generator. This description can be up to two hundred words, describing the
partner's company and highlighting the unique benefits to the customer of the
partner's strategic relationship with LOC Global. LOC Global will also include
one slide on each strategic partner in its standard corporate presentation that
is used by LOC salespeople in initial presentations to all customers. As LOC
Global continues to grow, this benefit can be an extremely powerful and targeted
means of reaching decision makers at a key stage in their buying cycle, just as
they are planning a complete solution built around LOC Global products.
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Technical
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The Benefits of
a LOC Strategic Partner™ |
Validation
2 validations
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The LOC Validation Program™
has been set up to verify complementary solutions and drive
them into the marketplace by confirming their technical,
marketing, and sales readiness. Technical readiness is assured
through validation testing and the completion of a technical
research brief. Marketing and sales readiness is promoted
through joint publication of a data sheet explaining the
solution’s business value. As LOC Global continues to grow it actively showcases its validated partners and their
complementary solutions through a host of promotional programs
targeted at existing and prospective customers and
consultants.
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Certification
12 participants
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A LOC
Certified Consultant™
has proven expertise in cutting through the fog to the heart
of critical supply chain problems and opportunities, and
developing "fix-it" plans that are complete, pragmatic and
innovative.
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Training
12 participants
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The Delivering the Goods 3-day
Workshop™ provides a structured learning
environment for understanding the major models and ideas
associated with Delivering the Goods. The workshop is
designed to expose a consultant to the key concepts via lecture and
discussion.
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Study Guide
300 copies |
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Delivering the Goods: The Art of Managing Your Supply Chain provides case studies and histories of successful logistical operations
throughout history, and it also offers practical guidance on applying proven
logistical principles to any business.
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Extranet
100 users
25
groups
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The LOC Extranet™
provides a secure, Web-based
collaborative
environment for bringing together all of the contributors to
the LOC partnership—program
managers, marketing managers, account
managers, consultants and engineers. |
LOC Global has developed
highly targeted partner programs to:
- Offer meaningful marketing vehicles for
LOC Global and its partners to successfully grow their
businesses together.
- Increase the size of the third party
logistics market.
- Promote LOC Global and its partners as
the global standard and leader in developing third party
logistics solutions.
- Generate leads for LOC Global and its
partner products, services, and solutions.
- Allow us to measure, monitor, and track
the revenue impact to LOC Global and its respective partners.
Pricing
US $50K/year
Pricing subject to
change
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