LOC Global - Transportation Solutions

Create a Virtual Business With LOC Global

At a higher level of commitment, LOC Premier Partners are larger firms that have demonstrated an ability to provide products and services with a broad industry knowledge, and add significant value to a logistics operation. LOC Global dedicates internal resources to the partner.

To become a LOC Premier Partner™, a company must meet the following minimum requirements within its first year of membership:

5 trained & certified LOC Certified Consultant™ on staff (minimum)
Generate 5 new LOC customers (minimum)
Assign a dedicated LOC Partner manager
Complete a partner plan
Commit $150K/year to the Market Development Fund (minimum partner commitment)

The LOC Premier Partner™...and What It’ll do for Your Organization
Management				The Benefits of a LOC Premier Partner™
Partner Management				LOC Global will assign a LOC Partner Manager to help manage the partnership. The LOC Partner Manager has the primary responsibility to ensure that both companies meet their agreed-upon business objectives in revenue, product delivery, and market share. In order to accomplish this, the LOC Partner Manager will: Manage all daily activities related to the partnership. Be responsible for revenue generation. Review the joint pipeline and manage formal forecasts. Manage the Market Development Fund (MDF). Manage engineering projects and technology sharing. Manage the definition, execution, and measurement of marketing programs. Ensure the success of joint customer projects. Prepare quarterly written progress reports and present quarterly to the executive advisory board.

Joint Partner Account Plan				Within 60 days of establishing a relationship, the LOC Global and Partner Managers work together to develop and obtain approval for a joint Partner Account Plan for the first year of the partnership. Within LOC Global, this approval includes executive-level sign-off and commitment. The account plan establishes joint goals and objectives for the year with detailed strategies and tactics for reaching those objectives, including joint sales, technical and marketing activities.

Market Development Fund				The purpose of the MDF is to exclusively fund external marketing programs that create demand, benefit both parties, and offer a greater return on marketing investment than each company could achieve on its own. The MDF is not a "fee" that the Partner is obligated to pay LOC Global, nor does LOC Global require that the partner establish an escrow account for the MDF. Rather, the MDF requirement is a commitment on behalf of the partner to hold in reserve and invest over the course of a 12-month period. Each partnership level has a minimum amount defined to fund market awareness programs that will drive brand and demand for the combined LOC Global and partner solution, as well as grow the overall market.

Marketing				The Benefits of a LOC Strategic Partner™
LOC Partner Logos				The LOC Partner Logo enables LOC Partners to promote their partnership with LOC Global, amplifying LOC Global's relationships with "best-of-class" freight management, warehousing and distribution, training, process re-engineering, systems integration, and business information partners who ensure the successful delivery of logistics services. The LOC Partner Logo can be used by LOC Partners on packaging, collateral materials, documentation, print advertising, broadcast and web advertising, event signage and other promotional media to quickly communicate the nature of their LOC relationship and to distinguish themselves from other product and service providers.

Press Releases				All LOC Partners who wish to issue a press release that includes any information pertaining to their alliance with LOC Global must have the proposed press release formally reviewed and approved in writing by LOC Global in advance. In drafting press releases, all partners should contact LOC Global for detailed information on the process and content of partner press releases.

Industry Trade Shows Funded by MDF				As LOC Global continues to grow, the company participates in a growing variety of important trade shows related to the field of logistics, and vertical market focused on Aerospace & Defense, Automotive & Industrial, Consumer Packaged Goods, High Tech and Retail. At each event, LOC will draw upon a multitude of promotional activities to demonstrate and expand its market leadership. LOC Partners can participate with LOC at these key events in the LOC Partner Pavilion.

LOC Logistics Symposiums Funded by MDF				The LOC Logistics Symposiums are co-sponsored with two partners. This forum is used to communicate the vision of third party logistics and has an expected target audience of 500 people in cities all over the world. Partners receive speaking opportunities and share in the leads generated.

LOC Dinners Funded by MDF				The LOC Dinners are a more intimate venue to engage with prospects. Approximately 30-50 attendees are expected.

LOC Web Seminars Funded by MDF				The LOC Web Seminars offer partners the ability to present a joint offering with a LOC Product Manager, in a particular vertical market. This is a web-based venue that is broadcast to approximately 400 people and may be translated into multiple languages for broad geographic reach.

Advertising Funded by MDF				LOC Global's advertising strategy focuses primarily on the success of key LOC customers and LOC Partners. As LOC Global grows, print advertising campaigns are being executed in key business publications in domestic and international trade publications.

Marketing Collateral Funded by MDF				LOC Global uses a variety of marketing collateral and forums to communicate with prospects and customers, including customer success stories, press releases, technical research briefs and solution data sheets. LOC partners may be featured in these collateral pieces.

Sales				The Benefits of a LOC Premier Partner™
Joint Sales Business Planning				LOC assigns a Partner Manager who works with a dedicated counterpart in the Partner organization to develop a Partner Account Plan for the partnership. Part of this Partner Account Plan is a detailed plan for engaging the LOC and Partner sales organizations, building the necessary relationships between them, and measuring the results. The LOC Partner Manager serves as the Partner's internal evangelist at LOC, working with the Partner to establish systems for joint pipeline reviews, targeting of accounts, and other activities designed to drive joint sales as appropriate.

Partner-Specific Sales Initiatives				Specific initiatives are created, such as teaming to develop vertical market products or other target market project. LOC will organize customized programs to communicate partner messages to the LOC sales organization. Such programs may include presentations by the partner at formal LOC sales training events, mailings of customized collateral to LOC sales personnel, or attendance at LOC regional sales meetings. The LOC Partner Manager will work with eligible partners to design these sales programs.

Inclusion in LOC Sales Template				LOC Global will include a description of each strategic partner in the standard proposal template used by LOC salespeople to create proposals via the LOC proposal generator. This description can be up to two hundred words, describing the partner's company and highlighting the unique benefits to the customer of the partner's strategic relationship with LOC Global. LOC Global will also include one slide on each strategic partner in its standard corporate presentation that is used by LOC salespeople in initial presentations to all customers. As LOC Global continues to grow, this benefit can be an extremely powerful and targeted means of reaching decision makers at a key stage in their buying cycle, just as they are planning a complete solution built around LOC Global products.

Technical				The Benefits of a LOC Strategic Partner™
Validation 1 validation				The LOC Validation Program™ has been set up to verify complementary solutions and drive them into the marketplace by confirming their technical, marketing, and sales readiness. Technical readiness is assured through validation testing and the completion of a technical research brief. Marketing and sales readiness is promoted through joint publication of a data sheet explaining the solution’s business value. As LOC Global continues to grow it actively showcases its validated partners and their complementary solutions through a host of promotional programs targeted at existing and prospective customers and consultants.

Certification 5 participants				A LOC Certified Consultant™ has proven expertise in cutting through the fog to the heart of critical supply chain problems and opportunities, and developing "fix-it" plans that are complete, pragmatic and innovative.

Training 5 participants				The Delivering the Goods 3-day Workshop™ provides a structured learning environment for understanding the major models and ideas associated with Delivering the Goods. The workshop is designed to expose a consultant to the key concepts via lecture and discussion.

Study Guide 50 copies				Delivering the Goods: The Art of Managing Your Supply Chain provides case studies and histories of successful logistical operations throughout history, and it also offers practical guidance on applying proven logistical principles to any business.

Extranet 40 users 10 groups				The LOC Extranet™ provides a secure, Web-based collaborative environment for bringing together all of the contributors to the LOC partnership—program managers, marketing managers, account managers, consultants and engineers.

Partner Benefits

LOC Global has developed highly targeted partner programs to:

Offer meaningful marketing vehicles for LOC Global and its partners to successfully grow their businesses together.
Increase the size of the third party logistics market.
Promote LOC Global and its partners as the global standard and leader in developing third party logistics solutions.
Generate leads for LOC Global and its partner products, services, and solutions.
Allow us to measure, monitor, and track the revenue impact to LOC Global and its respective partners.

Pricing

US $30K/year

Pricing subject to change

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Validation

Certification

Training

Study Guide

Extranet

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